Iconic Thinking

Monday, 25 July 2011

Amy Winehouse - dead at 27.

Iconic singer Amy Winehouse died this weekend. Her father tweeted about her being “fine” eleven days ago. Sadly reality told him otherwise. On Saturday the smokey-voiced singer died following an 48 hour ecstasy and booze binge at her house in Camden/London.

Having recorded the famous Back to Black album in 2006 Winehouse has written music history at an early stage in her life. Her success was overwhelming. With only 24 years of age the singer has won 4 Grammy Awards and was supposed to be paid £1million to perform at a private event in Moscow. But her ground breaking career has had its dark side as well with massive alcohol and drug abuse. Winehouse joins famous musicians such as Jimi Hendrix, Jim Morrison, Janis Joplin and Kurt Cobain, who also died at 27 after a long battle with substance abuse.

But why has Winehouse managed to become such an iconic figure?

It was not difficult to spot Amy's talent. Her soulful voice was just incredible. But her trademark beehive hairdoo, her tattoos and the crazy cat-eye make-up have also been an essential part of her strong personality. According to Lady Gaga Winehouse made it easier for “unconventional women to have mainstream pop success.”

Whereas her wacky behavior, her wild relationships and her up and downs have been exploited by the yellow press her real lifetime achievement was the establishment of a new music genre. In this context John Legend assumed that Winehouse (in corporation with producer Mark Ronson) “reinvigorated the Jukebox genre by overcoming the vintage aspect”.

With only 27 years of age Winehouse has managed to become a unique artist, who leaves her traces in the world for decades to come. While changing the outer music world forever her inner world seemed to have struggled till the end.
Tuesday, 7 December 2010

Amazon.com versus WikiLeaks

By shutting down the WikiLeaks website Amazon.com has become the target of a consumer boycott. On various Internet platforms and blogs, supporters of the whistle-blowing website call on consumers to boycott the online retailer. But despite the boycott calls, the Amazon.com shares have not lost value in the stock market but rather the contrary. Credit Suisse analysts give the advice: buy shares in Amazon.com.

Why? Well, the stock market obviously thinks that Kindle is an awesome Christmas gift. Then, there is a new search function on Amazon that helps you to find the perfect shoe. And there is another argument saying that the boycott could not reach a critical mass. The key reason why the outburst is kept within a limit might also be closely related to the consumer centered service developed by online retailers over the last years. A 2010 consumer research study by Millward Brown revealed that Amazon.com is the top-performing brand in the U.S. based on “trust” and “recommendation”. The existing brand loyalty within the consumer community might be a significant reason why most consumers continue to buy their Christmas presents at the online platform.

But why do so many customers trust and recommend Amazon.com? Brand cynics argue it’s all about price. And to a certain extent that is true. Books for example, are undoubtedly the cheapest on Amazon. But price is not the only parameter when it comes down to brand loyalty. In the seventies, Tesco managed to run down its brand to such an extent that Imperial Tobacco decided to stop selling its products for fear of being associated with the unpopular image of the company.

And what now? Is there any witty conclusion? What have we learned from the case Amzon.com vs. WikiLeaks?
First of all there is rarely a difference between the political and economic dimension these days. Both spheres increasingly intermingle with each other. Secondly where and what we buy can be an expression of our political point of view. Instead of going to the ballot box consumers, at least, have the ability to express their political opinion by buying certain brands and boycotting others. And finally, modern brands have no other chance but to invest in the creation of their customer’s brand loyalty in order to survive in a globalized, and maybe more important, transparent world.
Wednesday, 10 November 2010

“No one knows anything” - Daniel Radcliffe shoots movie at our London office!




Daniel Radcliffe is shooting his new film ‘The Woman in Black’ in front of our London office. Horse and carts and women dressed in large bonnets with parasols are passing by. Police officers and security guards keep curious onlookers from the set - taking pictures is strictly forbidden.

For some of you, Daniel Radcliffe might still be this blue eyed boy, somehow still childish but with a confusing serious look, who swings his Harry Potter magic stick and openly whines about his problems to find a girlfriend.
But Daniel Radcliffe is more than that.

Radcliffe is a brand. And not only from the biased perspective of a brand consultancy. Forbes Magazine ranked Radcliffe as the third Best Value Hollywood Actor in 2010 after Transformers star Shia La Boeuf and Alice in Wonderland actress Anne Hathaway. By rating actors on how much profit their movies made compared to their salaries, Forbes concludes that film bosses were making £61 profit for every £1 that Radcliffe took home.

Can 21 year old Daniel Radcliffe transform any movie into a box-office hit? Arthur DeVany, author of “Hollywood Economics”, says no. Due to the extreme uncertainty in the movie business economic professor DeVany assumes that neither actors nor advertising can guarantee the production of a hit movie. The reason: only movies that manage to create a positive word-of-mouth feedback will finally generate high profit margins. Hence, DeVany sticks to the famous quote of screen writer William Goldmann and concludes that “no one knows anything” in the movie business.

But one thing is certain: Shooting “The Woman In Black” in front of our London office is not the beginning of the end of Radcliff’s promising career, but it is (probably) the end of the beginning.
Monday, 25 October 2010

I can’t believe it is that time again...

With London’s biggest Art Fair in town, Iconic brings you our top 3 works at the Frieze Art Fair 2010 (and If you thought the £27 ticket price was ridiculous, see the top 3 free things we did this weekend surrounding the Frieze buzz and without parting with a penny)


Top 3 highlights at the Frieze

1)Oliver Laric at Seventeen Gallery
Working in video and installation, Oliver Laric explores our multilayered relationship to object and image in the 21st century. The idea of the original is a recurring theme in his practice as seen in Versions (2009). Using a number of comparative examples (including a photograph issued by the Iranian Revolutionary Guard that was later proven to be doctored in Photoshop to show additional missiles in their arsenal) he suggests that multiple truths can exist simultaneously, no one being of greater value than another. The Internet’s influence on the development of our visual vocabulary and on the distribution of information is examined by Laric as he identifies a new generation of fault lines in contemporary culture.

2) David Hockney
David Hockney’s blown up computer paintings, done with Paintshop and printed out with inkjet are staggeringly detailed. They defied our expectations by being wonderfully personal, with Hockney’s unique hand and palette as recognisable in the computer form as they are in paint. A very sad moment for any painter who was determined to detest these computer paintings

3) Spartacus Chetwynd
Performance was key to Frieze this year. Taking the home-made to a new level was the performance artist Spartacus Chetwynd, who dresses in boiler suits (her own designs) and seems to have lost all distinction between her real life and her performances. No better way to be part of the Frieze than to join in with her own mad world and escape reality.


Top 3 highlights outside of the Frieze

1) Resonance 104.4 FM
From 12-7pm every day during Frieze, the cult radio station Resonance was broadcasting from it live, bringing listeners a variety of artistic debates, talks and crits. Download the Podcasts now if you missed out.

2) Christian Marclay: The Clock, White Cube Mason's Yard, W1
A great way to spend and afternoon. Taking the American artist two and a half years to make, we promise this will amaze. An epic video installation running for 24 hours, constructed out of thousands of fragments of film. 15 Oct—13 Nov 2010

3) Sunday Art Fair, Ambika P3, NW1
Frieze is not just about the art (fashion and alcohol are vital to make the bankers part with their cash) but this young art fair also gets the artists mix the drinks. Ryan's Bar, at the Ambika P3 space, is a refuge for the thirsty art shopper, with cocktails mixed by Fiona Banner and Liam Gillick amongst others. Iconic enjoyed drinks by Bob and Roberta Smith.
Tuesday, 5 October 2010

Just another day in the London office...


Daniel Radcliffe filming The Woman In Black on location in Peterborough

This morning a man called round to discuss the filming of the new feature film 'The Woman In Black' in the surrounding area. He tried to win me over by telling me it stars 'Mr Harry Potter' but I think I upset him slightly when I was more interested in the fact that they will be turning Brick Lane into a street from 1890 and filling it with horses.

The spooky period drama is being made by the revived British horror movie firm Hammer, screenplay by Jonathan Ross's wife, Jane Goldman and based on the book by Susan Hill. The scene will be filmed (if it all goes ahead) on Princelet Street and will involve our hero coming from a dwelling and climbing into a horse drawn carriage. Filming takes place on the 2nd November 2010 and the London office will be dressing up in an attempt to appear in the film!
Monday, 20 September 2010

Horsey


Horsey is a horse-shaped attachment designed by Korean designer Eungi Kim that you can add onto your bicycle to make you feel like you’re riding a stallion. Horsey has been shortlisted for the Designboom and Seoul Design Foundation 2010 competition Seoul Cycle.

Eungi Kim describes her creation as:

“Horsey is an attachable bicycle ornament/accessory which makes one’s bicycle look horsey! the ‘horsey’ package includes wooden ornaments (horsey shape body), metal parts, and screws. The manual is very simple so that anyone can easily arrange it according to one’s needs. Through this ‘horsey’ project. I wanted to give a special look to bicycles so that people would care about cycling not only as transportation but also as a lovely pet.”

ICONIC felt this was a worthy of our attention in honor of our designer Justin who is currently off work due to a bike accident. Justin we know you need a new bike (when you are back on your feet) and feel this would be a perfect choice (plus we all really want a go on it in the office). Get well soon!
Monday, 5 July 2010

A Bright Idea



The London office has just purchased a tin of IdeaPaint to transform the office into giant whiteboard. It is true, we are going to draw all day long from now on.

According to the website...
IdeaPaint is the most flexible, durable and cost-effective dry-erase solution on the market. It can be applied to any smooth surface, outperforms and outlasts the leading dry-erase options and works better with all brands of dry-erase markers.

We will let you know about the cost-effectiveness of this product once we have finished buying everything you need to prepare the walls and apply it with. Once painted, you also have to wait 7 days to use the product which is going to be very difficult for us all!

www.ideapaint.com